AI-powered search tools

Netflix Adds Vertical Video Feed and AI Search Tools to Enhance Content Discovery

Netflix is transforming how users discover content with two major updates: a TikTok-style vertical video feed and an AI-powered search tool for natural-language queries. These innovations aim to make content browsing faster, smarter, and more personalized. With accessibility features, global localization, and smarter UI updates, Netflix is enhancing user experience across devices. Learn how it’s blending social trends and AI to lead the future of streaming.