Meta Removes Over 23,000 Fake Pages and Scam Accounts in India – In a significant move to combat online fraud, Meta has taken down over 23,000 Facebook Pages and accounts involved in investment and payment scams, primarily targeting users in India and Brazil. This action, executed in March 2025, underscores Meta’s commitment to enhancing digital safety and protecting users from sophisticated cyber threats.

These fraudulent accounts employed advanced techniques, including deepfake technology, to impersonate well-known personalities and lure victims into deceptive schemes. The scams ranged from fake investment opportunities to fraudulent online marketplaces, exploiting users’ trust and financial aspirations.
Meta Removes Over 23,000 Fake Pages and Scam Accounts in India
Aspect | Details |
---|---|
Action Taken | 23,000+ accounts and pages removed |
Targeted Regions | India and Brazil |
Scam Types | Investment scams, gambling apps, payment frauds |
Techniques Used | Deepfakes, fake marketplaces, impersonation |
Meta’s Support Tools | Selfie verification, in-app warnings, reporting tools |
Official Source | Meta Newsroom |
Meta’s removal of 23,000+ scam accounts marks a major step in protecting Indian users from online fraud. With new tools, stronger detection systems, and public education, Meta aims to create a safer digital ecosystem. However, user vigilance remains equally crucial. Stay informed, stay skeptical, and don’t hesitate to report anything suspicious.
How the Scams Worked?
1. Deepfake Celebrity Endorsements
Fraudsters created AI-generated videos featuring Indian celebrities, financial influencers, and even cricket stars, appearing to promote investment schemes. These videos looked convincing and were widely shared on Facebook, Instagram, and WhatsApp.
2. Redirects to Fake Apps
Scammers redirected users to malicious apps disguised as investment platforms or gambling games. Some of these apps mimicked the appearance of the Google Play Store, tricking users into downloading malware.
3. Marketplace Fraud
Many scams occurred through Facebook Marketplace, where fake sellers demanded upfront payments for non-existent goods and then disappeared.
Meta’s Safety Measures
Meta implemented several advanced strategies to crack down on scams:
- AI Detection Tools: Machine learning algorithms to detect suspicious activity
- Selfie Verification: Facial recognition to verify real user identities
- In-app Warnings: Alerts in Messenger when detecting suspicious payment conversations
- Reporting System: Encouraging users to report scams for faster takedown
Government Collaboration
Meta is working with Indian authorities including:
- Department of Telecommunications (DoT)
- Department of Consumer Affairs
- Indian Cybercrime Coordination Centre (I4C)
Workshops and training sessions are being conducted to help law enforcement and consumers recognize scams faster.
Public Awareness Campaigns
Meta has launched awareness initiatives aimed at educating users on how to identify and avoid online scams. These campaigns focus on:
- Identifying phishing messages
- Recognizing fake apps and ads
- Using privacy settings effectively
Practical Tips to Stay Safe
Here are actionable steps users can take:
- Verify before investing: Cross-check investment claims and endorsements
- Never pay in advance: Especially to unknown sellers or strangers
- Enable 2FA: Use two-factor authentication on Facebook and Instagram
- Report suspicious profiles: Use Meta’s built-in tools to flag scams
The Bigger Picture: Why This Matters?
With over 500 million social media users in India alone, the threat of digital fraud is enormous. As more people rely on online platforms for commerce, communication, and investment, securing these spaces is critical.
This crackdown is part of Meta’s larger global strategy to combat the rising tide of online fraud. Previous efforts have taken down over 2 million scam accounts worldwide.
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FAQs about Meta Removes Over 23,000 Fake Pages and Scam Accounts in India
Q1: Why did Meta take action now?
A: The volume and sophistication of scams had increased dramatically, prompting urgent enforcement.
Q2: How do I know if an account is fake?
A: Look for signs like poor grammar, suspicious links, lack of verification, and sudden payment requests.
Q3: Can I recover money lost to a scam?
A: It’s difficult. Report to Meta and local authorities immediately; in some cases, banks may help recover funds.
Q4: What is Meta doing long-term?
A: Meta is building AI-driven monitoring systems and expanding partnerships with global cybercrime watchdogs.