Deepal’s Bold Ute Challenge to the Ford Ranger: Deepal’s upcoming electric utes — the Hunter and E07 — are making headlines as potential game-changers in the Australian utility vehicle market. With bold designs, futuristic tech, and eco-conscious engineering, Deepal is poised to take on giants like the Ford Ranger.
In recent years, the Australian ute market has remained firmly in the grasp of legacy models such as the Ford Ranger, Toyota Hilux, and Isuzu D-Max. However, Chinese automaker Deepal, a subsidiary of the Changan Automobile Group, is now challenging that status quo with two unique and electrified vehicles — the Deepal Hunter and Deepal E07. These aren’t just standard pickups. They’re bold, tech-forward, and designed to appeal to both workhorse users and EV enthusiasts alike.
Deepal’s Bold Ute Challenge to the Ford Ranger
| Feature | Deepal Hunter | Deepal E07 | Ford Ranger (2025) |
|---|---|---|---|
| Powertrain | Range-Extender EV (200kW/470Nm) | BEV: Single (252kW) / Dual (440kW) | Diesel / Plug-in Hybrid |
| Electric Range | 131km EV-only, 900km total | 626–642km (NEDC) | TBD (PHEV model) |
| Acceleration (0-100 km/h) | 7.9 seconds | Under 4 seconds (dual-motor) | TBD |
| Towing Capacity | TBD | TBD | Up to 3500kg |
| Price (AU) | ~AU$51,500 (est.) | AU$64,900–$73,900 | Varies by trim |
| Official Website | carsauce.com | carexpert.com.au | ford.com.au |
Deepal’s arrival in the Australian ute scene with the Hunter and E07 signifies a major step forward for electric utility vehicles. By offering advanced range, transformative design, and strong value, Deepal is challenging the dominance of traditional players like Ford. For buyers seeking a bold and intelligent switch to EVs, these utes just might be the future.
Deepal Hunter – A Game-Changing Range-Extender Ute
The Deepal Hunter is a dual-cab ute that stands out for its range-extender electric vehicle (REEV) setup. Instead of relying on fossil fuel for direct propulsion, it features a 2.0-litre turbocharged four-cylinder engine used solely to charge its 31.2kWh lithium-ion battery. This battery powers two electric motors — 70kW at the front and 130kW at the rear — combining to produce 200kW of power and 470Nm of torque.
What’s impressive is the range: up to 131km in pure electric mode and more than 900km in combined range using the 70-litre fuel tank. That’s exceptional for drivers in regional Australia who want EV efficiency without the anxiety.
Other standout features include:
- 12.3-inch infotainment touchscreen
- Wireless Apple CarPlay and Android Auto
- Ventilated front seats
- 360-degree camera system
- Independent multi-link rear suspension
At 5380mm long and with a 3180mm wheelbase, the Hunter is slightly bigger than the Ford Ranger, adding more road presence and cabin space. The Hunter is already on sale in Thailand, priced around AU$51,500, with strong indications of a forthcoming Australian launch.
Deepal E07 – The Futuristic Transformer SUV-Ute Hybrid
If the Hunter is practical and forward-thinking, the Deepal E07 is simply visionary. This all-electric vehicle blurs the lines between SUV and ute. Thanks to an innovative retractable rear window and fold-flat rear seats, it can transform from a sleek SUV to a cargo-ready ute in seconds — perfect for drivers who want both flexibility and flair.
The E07 comes in two variants:
- Single-Motor Rear-Wheel Drive: 252kW / 365Nm, 642km range (NEDC)
- Dual-Motor All-Wheel Drive: 440kW / 645Nm, 626km range (NEDC), 0–100 km/h in under 4 seconds
Both variants use a substantial 89.98kWh battery and support 800V fast charging, giving the E07 a serious technological edge. Prices are expected to start at AU$64,900, with the dual-motor model going up to AU$73,900.
The E07 is slated for an Australian debut in late 2025, targeting tech-savvy drivers looking for premium performance and adaptability.
Ford Ranger vs Deepal Utes – Which Is Better?
The Ford Ranger has long been a trusted name in Australia — durable, capable, and widely loved. But in a market evolving toward electrification, Deepal’s entrants offer a compelling alternative:
- Tech Edge: Deepal impresses with REEV and BEV tech, while Ranger is only beginning to explore plug-in hybrid options.
- Range Superiority: Deepal’s models exceed 600km in electric range — a standout figure in the segment.
- Affordability: The Hunter undercuts many EV rivals on price, while the E07 targets premium buyers.
- Innovation: The E07’s shape-shifting ability is unlike anything currently available from major brands.
While the Ranger remains a legacy heavyweight, Deepal is reshaping the conversation around what utes can be.
Why This Matters for Australia’s Ute and EV Market
Australia’s transition to electric mobility is gradually accelerating, and utes play a dominant role in the country’s vehicle landscape. Yet EV options in this segment have been scarce — until now.
Deepal’s arrival is significant because it introduces:
- Sustainable options for work and adventure
- Extended range that suits long-distance driving
- Modern features at accessible price points
As public charging infrastructure continues to expand and government incentives promote cleaner transport, Deepal’s bold bet on EV utes could pay off big.
FAQs on Deepal’s Bold Ute Challenge to the Ford Ranger
Q1. When will the Deepal Hunter and E07 launch in Australia?
The Hunter is already on sale in Thailand and is expected to launch in Australia by late 2025. The E07 will likely arrive around the same time.
Q2. Is the Deepal Hunter a fully electric vehicle?
Not exactly. It’s a range-extender EV that uses a petrol engine to charge the battery, but the drive system is purely electric.
Q3. Can the E07 really convert from SUV to ute?
Yes, its retractable rear window and folding seats allow it to morph into a ute configuration when needed.
Q4. Will these utes be cheaper than the Ford Ranger?
The Hunter is likely to be more affordable, while the E07 is priced at a premium but offers much more tech.
Q5. What is the maximum electric range of these vehicles?
The Hunter can go 131km on electric power alone, while the E07 boasts up to 642km under NEDC standards.
